With technological advancements, the airline industry needs to keep pace with the change to acquire loyal customers and better revenues. The adoption of the Internet of Things (IoT) can be effective in enhancing passenger engagement in the airlines. IoT technology helps the airline industry to streamline all its processes to save time.
IoT enhances the operational efficiency of the airline industry. The use of tracking devices and others help in streamlining the different airline processes and the journey of the on-boarders. With a seamless process flow, IoT has helped connect the processes, technology, culture, and people of the airline industry.
Commuter tracking is one of the primary areas where IoT allows enhancement in the airline industry. With the use of several advanced applications, IoT allows easy tracking of the movement of passengers as well as their luggage in real-time. Technologies like Beacon make use of the low energy Bluetooth technology to send a signal to other devices and keep the on-boarders alert about the whereabouts of their baggage.
Through personalization, IoT makes a significant contribution toward the enhancement of the airline industry. The smart technologies and the smart devices that are IoT enables to offer airlines to pinpoint their focus on individual customers. The IoT enabled devices to collect information of individual customers and help the airline serve them better through personalization.
IoT tends to provide many better marketing opportunities to the airline industry. Providing relevant products and services to the customers help the airline industry gain more value. The in-flight information collected through the IoT devices helps the crew staffs of the airline industry to serve their customers better. Aligning the processes of airlines with the comfort of the journey of the on-boarders helps in enhancing the operational efficiency of the airline industry to the optimum.
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