The management of resources when in-transit or in a state of rest can be aptly termed as Logistics. As we talk of e-Commerce, logistics refers to the process of delivering orders to the customers or providing the inventory to the merchants. These days mobile or e-commerce app development has turned to this concept. A plethora of apps are available on the Google Play Store or the AppStore. With logistics becoming a part of e-Commerce, there has been a sharp decrease in the goods that earlier went missing or were delayed. Thanks largely to the attached devices that can provide the location of the vehicles carrying the goods.
The planning, implementation and administration of how the goods move from their source to the destination must occur within a given system meant to achieve specific aims, that may vary from one industry to another. Managing logistics can be divided into the following three steps:
Big companies such as Amazon, Flipkart etc. may tend to work with a bigger base of suppliers and distributors to keep pace with demand. This may not be the case with smaller start-ups. For smaller companies, local businesses can serve their own purpose.
Logistics e-Commerce has started to grow along with the increase in popularity of e-Shops and delivery companies. Customers are now asking for quick deliveries more than ever before. The online markets are now offering fast shipping, high quality, and trustworthiness. So, every business requires to better their delivery speed as well as the quality of their products. Such companies are helped by tools and technologies in the logistics industry to organize their business and get the needed results. This will keep their market intact.
The most common way used to deliver goods has been through the Delivery boys coming on their bikes. Last heard, Amazon is planning to deliver the packages through Drones but it is still not in practical.
It’s not only that logistics is delivering goods to the customer, but it also has to be a process that works in reverse as well. If the customer is not satisfied with a product there has to be a system that will enable them to return the product in a hassle-free manner. Not only this is the right thing to be done, but it also builds the rapport between the company and the customer. The satisfied customer may return next time for another purchase from the same company.
Personalization is another factor that counts in e-Commerce. The role of a personal approach brings more profits for the company. Companies can improve their personalization techniques in some of the following ways:
Vendors today are using several ways to connect with their customers by the use of emails, newsletters, social media, advertisements, text messages and calls. In this manner, they can inform them about the status of their order and other services. Also, the behaviour of the delivery person is a crucial factor for building a rapport with the customer. The delivery personnel can be tracked by means of the software used by the company to know whether the delivery was on time. The feedback by the customer ensures how happy the experience has been with the company. The delivery personnel, also, should not be overburdened as their ill-mood can reflect in their work negatively and this may show up while they communicate with the customer. Retailers, as such, need to ensure that the firms they are working with are professional and by no means, the company will lose its customers.
As the company grows, it is bound to faces challenges from step 1 to the last. If uncontrolled, logistics can drain off most of the team?s resources. The steps mentioned below can help any e-Commerce company overcome the challenges faced by logistics:
Sudipto is a Senior Content Developer at IoT Avenue who helped to build the content of the site along with several other sites with his compassionate SEO driven content. He is also a HubSpot, certified Content Marketer. He brings five years of experience to his current role, where he is dedicated to developing the content of different websites.
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