Role of IoT in Active Smart and Intelligent Packaging Market

The dynamics of businesses has changed extensively in recent times. Smart products, intelligent technologies, and connected devices govern every vertical of businesses today. Following the trend, why should the packaging department lag behind in this technology-driven era? This has given rise to a distinctive global smart and intelligent packaging market.

Packaging department has moved its focus from traditional packaging materials to active smart and intelligent packaging materials for fast and smooth results. Various components such as QR codes, smart markings, RFIDs, and thermochromic inks are used in the global smart and intelligent packaging market.

Why do Beauty Companies Need Smart Packaging Solutions?

Development of smart packaging solutions is the result of theft alerts, convenience in sorting, and swift deliveries of the products to the right customers. Besides, these solutions allow organizations to monitor the progress of development, shipment of the products and bypass the threats of counterfeiting. This allows businesses to save a huge amount of time and money used in recovering the products in the global smart and intelligent packaging market.

What Does the Future Hold for Smart Packaging Solutions with Beauty Brands?

Looking at the major technological advancements beauty brands tends to offer ample opportunities to smart packaging solution. Along with tracking of the products, smart solutions also allow users to interact with businesses. With this, businesses can add the value of enhanced customer engagement based on the insights gathered from various users.

Smart packaging solutions can also assist the various beauty companies to develop customer specific strategies to offer better shopping experience to their customers. This shall result in a better customer retention rate for businesses. Owing to the better shopping experience and customer-centric marketing approaches, businesses can reduce the customer churn rate remarkably.

Any Real-Life Use-Cases?

Cosmetic and fashion accessory brand Avon, implemented a miniature sensor along with the tubes of its ANEW Reversalist Infinite Effects Night Treatment Cream. The sensor alerts customers to weekly rotate the combination of Super Retinol complexes and Phyto to keep the cream effective. This is  dramatic shift in products being used in the global active smart and intelligent packaging market.